What is a payer value deck?
A payer value deck is a key deliverable for value and access (payer marketing) teams constituting key information about a product, relevant disease characteristics including prevalence of the indicated population(s), and potentially some high-level economic information. Payer marketing teams create value decks for use starting day 1 of a launch of a drug following approval- market access account executives will use the deck for promotional presentations to payer customers.
Medical payer-facing field teams (medical outcomes liaisons) will often have their own version of a payer value deck that is broader in scope and for non-promotional use in scientific exchange with customers. These teams may potentially have pre-approval versions of the deck as well in alignment with FDA guidance put out following FDAMA114 and the 21st Century Cures Act.