What is a Speaker Bureau Program?
A Speaker Bureau Program is a collection of lectures by healthcare providers (HCPs) to other HCPs on a company’s product. They can also include interaction with the audience in the form of questions and discussion. Pharmaceutical companies fund these programs in order to further education and awareness of their products and data amongst the prescribing population.
As with most external communication sponsored by pharma, there are many regulations that need to be followed in the development of speaker bureau programs as well as in the recruitment and payment of HCPs to deliver content.
Speaker bureau programs are typically funded and managed by HCP marketing functions internally.